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Cru Bannon is a Film Director formerly based in Kuala Lumpur, Malaysia. He recently moved to Auckland, New Zealand in March 2016 with an inspiration for a new surrounding to elevate his career. 

He has 13 years of experience in the industry. He’s been directing since 2010; mainly TV Commercials and corporate videos for Malaysian and foreign clients as well as advertising agencies. Just to name few of his foreign clients - Panasonic (Japan) for worldwide TV Commercial, Metlife Alico (Middle East), Pocari Sweat (Indonesia). 

Prior to that, he was a Producer & 1st Assistant Director to some of the renowned film directors across the region. He embarked on his career in this industry with Chili Pepper Films, Kuala Lumpur in 2003, right after completing a degree in Advertising majoring in Film & TV from LimKokWing University of Creative Technology, Malaysia. 

He’s a very hands on director and looks into every detail of producing the best work for the advertising agency and clients (within their budget of course). Currently, his work extends beyond broadcast media as he’s also into viral and online videos in the new media. He’s versatile in multiple genres - Stroy-telling, Beauty, Kids, Sports, Stylish and documentary based commercials. 

His essence of work is about driving people’s sentiment to the subject/main character of the stroy as well as capturing real time moments and emotions - He captures moments and deliver feelings.